Back to top 01.12.2009 Jackpotjoy TW Connect has launched a 12 week 'persona' based program of email marketing for the Jackpotjoy brand. Back to top 30.11.2009 Kingston Technology TW Connect has been appointed by Kingston Technology to develop an EMEA Reseller Portal. Back to top 27.11.2009 Roxio TW Connect has launched a program of email marketing to Roxio part of the SONIC group. This will aim to drive customers to purchase complementary products and services. Back to top 22.11.2009 Match-making TW Connect are in final stages talks with one the largest Match-making companies with regards a program of person-based email. The aim will be to encourage registered users to fund their account. This will be achieved using persuasion techniques pioneered by TW Connect. Back to top 18.11.2009 TW Connect invited to pitch for prestigious UAE bank and Real-estate company ecommerce platform TW Connect has been invited to pitch for the development of the whole ecommerce platform for a prestigious UAE bank and real estate company. CEO Jeremy Keohane says "despite what you read in the papers this region is progressive and has a solid future on the world stage. TW Connect are delighted to be invited to pitch for this type of development with such eminent organisations" Back to top 04.11.2009 TW Connect – Patricia Fong Patricia Fong joins TW Connect as senior project manager. Patricia has an exemplary track record in the management of a range of web-solutions. She is a welcome addition to the UK team – TW Connect are always looking for talented people. If you feel you have what it takes then forward your CV to info@twconnect.com. Back to top 03.11.2009 TW Connect - San Francisco TW Connect announces additional expansion CEO Jeremy Keohane says: "The TW Connect proposition is clearly resonating with the market. I believe our ability to formulate campaigns strategies that have a direct effect on revenue uplift is what marketers need. It is certainly something that is very well understood in the USA – hence our growth in this market" Back to top 02.11.2009 Mice & Dice TW Connect has been appointed by Mice & Dice (Gamesys) to develop a program of scientific email marketing aimed at customer acquisition and reactivation. Back to top 01.11.2009 Roxio TW Connect has been appointed by Roxio http://www.roxio.com to develop a program of scientific email marketing. Back to top 12.10.2009 TW Connect CMO TW Connect attends the Chief Marketing Officers Middle East conference. CEO Jeremy Keohane says: "What a breath of fresh air! A lot of EMEA based CMO's should take note of what is going on out here. Companies embrace change and are willing to fund ROMI driven solutions rather than just talk about it" Back to top 15.09.2009 TW Connect - Dubai TW Connect opens Middle East office in Dubai. CEO Jeremy Keohane says: "Due to a great deal of interest TW Connect has made a major investment in this region. This is the first of two offices in Dubai to service several new clients. This is an exciting place and we are in very exciting times". Back to top 02.06.2009 Recession – What recession? TW Connect continue to experience busy times. Managing Director Jeremy Keohane says: "At this point I would love to quote Sam Walton (Founder of Wal-Mart) and say – "I looked at the recession, thought about it for a bit and then decided not to participate". However the truth is we are busy simply because we offer our clients an alternative to the traditional ESP solution…a way to generate sales through a scientific and wholly measured approach to e-marketing. Back to top 15.05.2009 Centralised Marketing Platform TW Connect are to license a CMP to a new Global client. The CMP will act as the hub for all their marketing activity. It will integrate with the IT investment already made by this client, dove-tail with their current working practices and start delivering revenue from its marketing as early as Q3 2009. Back to top 20.03.2009 Centralised Marketing Platform (CMP) – Upgrade TW Connect announces the launch of its upgraded CMP. The CMP is a technology that empowers today's Marketeer to really deliver tangible ROI. The CMP contains a suite of pre-built, rapid to deploy tools and features specifically designed to answer the exacting needs of business. Back to top 17.02.2009 Campaign Creation Module TW Connect announced the launch of its new campaign creation module (CCM). This module empowers TW Connect clients to create their own email and SMS campaigns using a WYSIWYG editor. The CCM comes with a rich host of cutting edge features. Back to top 09.01.2009 Lutron Microsite TW Connect launch a new product Microsite for Lutron. Back to top 01.01.2009 GBGC Partnership TW Connect has formed a partnership with Global Betting & Gaming Consultants. GBGC has established itself as the most credible specialist international gambling consultancy in the world. Jeremy Keohane says "I met with GBGC CEO Warwick Bartlett in the Isle of Man. I was immediately impressed by Warwick's knowledge of the gaming industry and the specialist within his organisation. His enthusiasm for what TW Connect were achieving in the betting industry using intelligent email meant a partnership was the logical conclusion" Back to top 20.08.2008 Betfair Win Back TW Connect announced today that they had been commissioned by Betfair to develop a preference based program for lapsed customers. The aim of this program will be to use implied and expressed preferences, gathered through a series of pre-planned email communications, to convert a dramatically higher percentage of lapsed users than through the more traditional marketing techniques. Back to top 18.08.2008 TW Connect appoint Intelligent email planner The service and development of 'measurable marketing performance solutions' is the core of our business. Our consultative approach and outstanding results are the reason why TW Connect is a valued partner of Betfair, HP, Lutron, Thus, Price Waterhouse Coopers and many others. Following seven successful years at Alchemy Worx (http://www.alchemyworx.com/) where he was actively engaged in helping clients develop high impact intelligent email marketing campaigns Andy Gray has now joined TW Connect. His experience embraces both B2B and B2C sectors with a particular strength in financial services, having worked extensively with Norwich Union and Sainsbury's Bank. TW Connect's Intelligent Email solutions combined with Andy's knowledge of email marketing will enable clients to further improve commercial results whilst improving understanding of customer behaviour and propensity to purchase. Back to top 12.08.2008 Betfair Winback Following the continued success of the Winback program TW Connect has evolved the program to include more dynamic content generation through its recommendation engine module. This module listens for customer interactions from which it makes humanistic inference. This understanding is then used to dynamically generate email that is not only personal but will resonate with that type and persona of customer. Back to top 05.08.2008 Cutting through to the decision maker… TW Connect have just concluded a Lutron Property Developer Intelligent email campaign. Although the exact results of the campaign have, at the clients request, been withheld, we are delighted to report that Lutron now have 18 high value opportunities in their pipeline. Companies like Norman Foster & Partners and Lend Lease Bovis (all £500m +). This intelligent email campaign was designed to cut trough to the decision maker and key influencers. TW Connect initially targeted a list of high value property developers with very specific persona based content. From this a series of pre-planned orchestrated communications led the recipient to a point where they were compelled to request a meeting with Lutron to discuss purchase. Back to top 25.07.2008 Manchester is Booming… TW Connect announced today that they have been commissioned by Greater Manchester Public Transport Authority http://www.gmfuturetransport.co.uk/default.aspx to undertake a range of email marketing services. GMPTE are undertaking a £3 billion improvement to the public transport infrastructure around Manchester. In conjunction with The Greater Manchester Authority and government they intend to consult with businesses and the public on their plans. TW Connect are at the forefront of delivering a range of email communication to support the consultation process. Back to top 17.07.2008 Events Registration Portal TW Connect announce an out of the box Events Registration Portal. This product was jointly developed with NEC and has been in use at the O2 for over 12 months. The solution has been designed with rapid deployment and low cost of ownership in mind. Managing Director of TW Connect Jeremy Keohane says "we are really excited about this, TW Connect worked closely with NEC to develop and the fine-tune this solution. It is differentiated from the more established event registration offerings in several ways most notably - how easy it is to get up and running, how easy it is to use and the fact it just works ! A version is available online for anyone who would like to test out my claims" If you are interested please send an email request to info@twconnect.com in return we will send you details on how to access and log-in and use the Portal. Back to top 16.07.2008 Betfair – RNF Following the highly successful pilot (figures withheld at clients request) TW Connect has been commissioned by Betfair to continue with the formulation and generation of intelligent email campaigns for the RNF part of their business. In addition TW Connect are planning several enhancements to ensure that the creation of dynamic and preference based email is at the cutting edge of what is currently possible. Back to top 15.07.2008 Campaign Audience Analyser TW Connect announces the development of the advanced ''Audience Analyser' module to their CMP (Centralised Marketing Platform). This feature will enable TW Connect clients to quickly undertake analysis on audience interactions to determine segmentation, profiles and persona's (valuable information when planning your next campaign). Back to top 13.07.2008 Campaign Predictor TW Connect announces the development of the ''campaign predictor' module to their CMP (Centralised Marketing Platform). This feature will enable TW Connect clients to adjust all campaign parameters prior to campaign dispatch and predict the likely outcome. The outcome is based on the results of multiple historic campaigns of a similar type. The 'email predictor' is an artificial intelligence system. It will learn as more campaigns are created and dispatched. Back to top 11.07.2008 Campaign Scheduler TW Connect announces the development of the 'campaign scheduler' module to their CMP (Centralised Marketing Platform). This feature will enable TW Connect clients to plan and schedule all campaigns. It contains a conflict module along with a host of more advanced campaign planning features. This module will provide our clients with an easy to use dashboard to manage all campaign scheduling activities. Back to top 10.07.2008 Campaign Rules Manager TW Connect announces the development of the advanced 'campaign rules manager' module to their CMP (Centralised Marketing Platform). This feature will enable TW Connect clients to manage all aspects of a campaign contact strategy either before or during the campaign. Back to top 09.07.2008 TW Connect appoint new role - Creative Strategist Delivering powerful and intelligent communications to drive sales is our trademark. Blending science, intelligence and creativity is why we consistently succeed in increasing revenue for our clients. Jonathan Harris has over 15 years experience in design, advertising and branding. Working on clients ranging from start-ups, 'dot.com' propositions and SMEs to Fortune 500 companies and global brands. As well as significant corporate and public sector work. This role gives us a deeper understanding of the clients personality and voice. Appreciating the strategic, commercial and cultural aspects of branding, hand in hand with aesthetics and real life practicalities. Jonathan's experience across the creative industries give us the intuition to know how any endeavour dovetails into the greater communications strategy. An eloquent brainstormer, he gives us an added string of insight and perception into all our projects. Back to top 02.07.2008 Betfair Euro 2008 – 104 campaigns in just 4 weeks TW Connect have just completed the creation and dispatch of 104 separate Euro 2008 email campaigns for Betfair (over 1.2million highly targeted emails). Each campaign was translated into one of eight different languages and has achieved an amazing response. Back to top 05.06.2008 Betfair Euro 2008 Betfair have commissioned TW Connect to undertake all of their International email marketing for the Euro 2008. Back to top 21.05.2008 Betfair RNF delivers This is now the fifth week of running 'preference' based email marketing campaigns for Betfair RNF and the results just keep getting better. Each time an email is generated it uses implied and expressed preferences to further customise and personalise subsequent communications around the interests of the end user. We have seen over 400% increase in the conversion of prospect to customer and expect this figure to continue to rise. Back to top 09.05.2008 200% Increase in lead generation In the first week alone TW Connect have delivered a 200% increase in the conversion of leads into customers for Betfair RNF. This is the first of several 'preference' based email marketing campaigns being undertaken by TW Connect for Betfair. Jeremy Keohane says "this further strengthens TW Connects position as the UK's leader in the use of intelligent email to drive sales" Back to top 07.05.2008 Lutron Commission TW Connect to develop CMP and CRCD Lutron has approved the development of a dedicated CMP and CRCD. This will allow Lutron to undertake 'preference' based email marketing for customer acquisition and more sophisticated marketing to existing customer base (EMEA). Back to top 30.04.2008 TW Connect Deliver THUS Channel Portal TW Connect has officially launched a dedicated channel marketing portal for THUS https://channel.thus.net/ . This portal will offer THUS channel partners an ever growing list of marketing programmes and support features. Back to top 25.04.2008 TW Connect Deliver THUS media Microsite The first of two industry specific vertical Microsites has been developed and delivered by TW Connect https://www.thus.net/. Jeremy Keohane says "This move towards sites developed around the specific needs of an industry vertical is clear recognition that marketers are waking up to the fact they need to understand and respond to the exacting needs of a particular vertical and in a way that is relevant and pertinent to that vertical". Back to top 20.04.2008 TW Connect Deliver NEC Events Registration Portal version 3 The latest iteration of the NEC O2 events registration portal has been officially released. Back to top 02.04.2008 TW Connect Croatia TW Connect have officially launched a subsidiary in Zagreb Croatia. This new company will work closely with the TW Connect UK to provide services to EMEA clients. This strengthens our commitment in growing the off-shore resource and is recognition of the development expertise that resides in Croatia. Back to top 31.03.2008 Betfair TW Connect have been commissioned by Betfair to undertake the 'Welcome Active' programme of predictive eDM. This programme is funded under a 'risk and reward' model, in summary TW Connect get paid by delivering results over and above an agreed benchmark for eDM. Back to top 28.03.2008 Campaign Creation Module TW Connect launch a brand new product – the Campaign Creation Module (CCM). The CCM empowers our clients to create and dispatch their own campaigns whilst taking advantage of the data intelligence that resides in their own Centralised Marketing Platform (CMP). TW Connect are providing its clients with the ability to undertake intelligent, predicative and above all marketing that delivers. Back to top 14.03.2008 Adobe MPS TW Connect launch two additional MPS campaigns on behalf of Adobe. Back to top 25.02.2008 Adobe TW Connect have been commissioned by Adobe to deliver MPS email campaigns. Back to top 14.02.2008 Panasonic TW Connect continue to deliver Panasonic "Get more out of meetings with the Panasonic Pan aboard" campaigns via the TW Connect Platform. This successful campaign has now run for three consecutive months. Back to top 02.02.2008 Betfair International TW Connect deliver the Betfair International email dispatch system. This system empowers Betfair to managed email marketing across multiple territories and in multiple languages. With the inclusion of the CMP module Betfair are also able to start to gather customer rich data which will eventually be used to adapt email campaigns. Back to top 23.01.2008 Betfair TW Connect are to create a cutting edge email platform that is capable of continually adapting and personalizing campaign collateral through analyzing customer interactions, engagements and preferences from multiple sources. This state of the art system will provide unprecedented customer intelligence and rapid response in identifying cross selling opportunities. Back to top 17.01.2008 THUS Channel Portal TW Connect have been appointed by THUS to develop their Channel Portal. Back to top 16.01.2008 TW Connect deliver the enhanced O2 Events Registration Portal on behalf of NEC TW Connect have just launched the new O2 Events Registration Portal. Back to top 16.01.2008 Another member of the TW Connect team? The whole UK team would like to congratulate Damir and his wife on the arrival of Kristijan their 3.6kg bouncing baby boy. Back to top 09.01.2008 TW Connect deliver HP Happy People TW Connect deliver another innovative Marketing Performance Solution (MPS) for HP. Back to top 07.01.2008 18 months and still going strong... The multi award winning HP Test Drive Marketing Performance Solution is now 18 months old and continues to deliver substantial revenues for HP. Back to top 02.01.2008 TW Connect deliver CMP for Betfair TW Connect have delivered a Centralised Marketing Platform (CMP) for Betfair. This solution will provide Betfair with a single platform for all European email marketing. The CMP allows Betfair to provide highly targeted email to its subscribers based on their personal preferences and known behaviours in doing so Betfair will increase the number of services taken by its base Back to top 31.12.2007 Global Centralised Marketing Platform continues to deliver TW Connect reach another milestone. We are now generating, dispatching, Tracking and Reporting over 24 campaigns a month for MessageLabs globally. Each campaign is based around customer intelligence, known customer behaviour and purchase propensity -- the end result measured 43% average sales uplift across all campaigns. Back to top 20.12.2007 TW Connect Christmas Party The whole of the UK team flew to Zagreb to spend a very cold, but thoroughly enjoyable time with our development team. Although individual members of the team regularly fly between the two offices this was the first time we had all been together. Having enjoyed the Croatian grappa, we sampled the delights of Pinta (a local drinking pit), before moving on to a more agreeable restaurant to sample the delights of Croatian cuisine (highly recommended). Back to top 12.12.2007 TW Connect team up with Alphabet Advertising TW Connect have formed a partnership with Alphabet Advertising www.alphabetadvertising.com. This partnership will leverage the collective expertise in the provision of Marketing Performance Solutions (MPS) into the Financial Service vertical. Managing Director Jeremy Keohane says "I am delighted by this, I met with Sean Harris (Alphabets Managing Director) and was immediately impressed by his personal integrity and also his in-depth knowledge of the Financial Service vertical. Alphabet are exactly the type of agency TW Connect love partnering with. They are progressive, forward thinking and know its about proving to their clients that they add REAL value" Back to top 06.12.2007 TW Connect commissioned to undertake a MPS Lutron -- www.lutron.com the experiential lighting specialist are working with TW Connect on a number of new and innovative Marketing initiatives which will be rolled out in 2008 Back to top 15.11.2007 Business Development Director Appointed by TW Connect London Zebedee Franklin, Consultant Director of fledgling marketing technology consultancy, The Spring Consultancy has joined forces with TW Connect. The Spring Consultancy, works with marketing agencies and new technology companies that are looking to integrate their solutions into brand marketing and communication strategies. Companies of particular interest are those that offer new online technologies that deliver ROI for brands and provide consumers with a more enriching online experience. "Jeremy has always impressed me with his drive, energy and passion and I am looking forward to creating new opportunities for TW Connect and the team". Jeremy sais "Zeb is a seasoned business development professional with a track record in securing business through both indirect and direct channels for multitude of industry sectors, having worked for more than 20 years in retail, leisure and digital media he is a perfect for TW Connect". Back to top 12.11.2007 Dan Prebble promoted to Project Co-ordinator for TW Connect Dan Prebble has recently moved roles within TW Connect to act as a Project Co-ordinator for ongoing work. Dan has been providing solution support, acting as a first point of contact for all areas of projects. Dan says; "Being the main contact for clients has brought me into all aspects of the TW Connect process and given me a real understanding of just what Connect provides at each stage of a project. I am eager to put this experience to use in the execution of projects from inception to completion." Back to top 05.11.2007 TW Connect assists Agency to win awards TW Connect and its technology assists Tidalwave (the multi-award winning global technology marketing agency) to win several top awards at the recent B2B Marketing Awards. Winner – Best Use of Lead Generation Campaign (HP Test Drive) and Winner – Most commercially successful B2B Campaign (HP Test Drive). Back to top 01.11.2007 New Project Consultant Joins TW Connect Egle Karalyte has recently joined TW Connect after relocating to London from New York City. A winner of the Bert Mendelson Prize for Excellence in Computer Science (2002 and 2004), Smith International Scholar (2000-2001) Egle comes with strong and adaptable practical experience. Egle says; "I am delighted to join this really exciting and dynamic company. My previous work experience includes working for Oppenheimer funds, Deloitte & Touche, and an entrepreneurial venture in the luxury goods arena (Delos & Laurel). I have experience in all aspects of website and software development from conception through to implementation and delivery, I can't wait to put this experience to work at TW Connect". Back to top 23.10.2007 MessageLabs USA "We have just completed 2 days of training and orientation with the TW Connect team on our CMP. The MessageLabs team were extremely impressed by the thorough preparation and above all professional approach taken by the TW Connect team. It is a real testament to our close and collaborative working partnership". Tatyana Knizhnik - Product Marketing Manager Back to top 16.10.2007 TW Connect appoints Project Consultant Egle Karalyte will join TW Connect at the beginning of November as Project Consultant. She will work closely with other Project Consultants to bring additional business requirements gathering skills to the TWC team. Egle has a fantastic track record and has won several prestigious scholarships to work in the USA. Her most recent role was at senior level in Deloitte Touche Tohmatsu (DTT) consulting team www.deloitte.com. Managing Director Jeremy Keohane say's "I am excited that we are able to attract high calibre people to TW Connect. We have big aspirations and the US market is our next target, I am sure Egle with play a major role in our expansion into this region". Back to top 15.10.2007 TW New York Some of TW Connect's project delivery team have been seconded to New York to work with MessageLabs USA. The team headed up by Kristina Court (Client Advocate) will train the MessageLabs team to generate, create and dispatch"predicative" campaigns through their Global CMP (Centralised Marketing Platform) using high levels Data Intelligence. Kristina says "this is what makes TW Connect different, we don't just build solutions and expect our clients to know what to do, we invest considerable time and effort to ensure they get the most from their investment". Flying to New York to work with the client is our commitment to the close partnership we have formed, in the end it delivers RESULTS for the client and TW Connect. Back to top 12.10.2007 TW Goes West… A senior team from TW Connect will be out in the USA next month meeting with creative agencies who have expressed an interest in the 'Accountable' marketing services that we provide. Visits will be arranged in New York, Boston, Chicago, San Francisco and Las Angeles. Other agencies interested in meeting TW Connect should register an interest here jeremy.keohane@twconnect.com Back to top 09.10.2007 THUS Appoint TW Connect to develop CMS TW Connect in partnership with Tidalwave have been appointed to undertake a number of web based CMS solutions for THUS, targeting key verticals in the UK. THUS is one of the UK's leading network operators specialising in the corporate and SME markets. It provides a range of voice, data and internet services, operating across the THUS and Demon brands. Back to top 01.10.2007 TW Connect continues to expand TW Connect has expanded into larger offices. We are still here at 73 Watling Street in the heart of the city, but have tripled the size of our office due to the growth of the business. Back to top 24.09.2007 BBC Interview TWC Managing Director The BBC have approached TW Connect to discuss the growth of MPS. The Interview with Jeremy Keohane will be used as part of a programme being aired in early 2008. Jeremy says: "I was originally approached by the BBC to provide my views on how marketing was becoming an accountable part of business, this quickly escalated into a full blown interview. Its interesting for me to see how seriously program makers are taking this subject matter, I just hope businesses sit up and listen". Back to top 21.08.2007 TW Connect Zagreb The development team based in Zagreb have appeared in the prestigious Lider business publication www.liderpress.hr This publication is aimed at the business movers and shakers in Croatia and the Balkan regions. The article concentrates on the unprecedented growth of the business and the fact the team are able to service some of the UK's most blue chip organisations at the highest level. Back to top 17.08.2007 TW Connect - Long term service based contract TW Connect have entered into discussions with one of its clients to provide a long term service based contract. This contract will include the role out of its events management solution Go-Get Registered™ to several high profile partners. It is expected that this contract will run for up to 36 months. Back to top 15.08.2007 Client Advocate Zagreb TW Connect's client advocate (Kristina Court) visited the team in Zagreb to oversee the implementation of a number of changes to the way the business operates. These small but important changes will provide TW Connect's clients with exemplary levels of service. One of the changes is a move towards implementing a 18/5 working culture. Kristina says "our clients do not work 9 - 5 they often work much longer days, we have made small changes to ensure we continue to provide that important "always on feel". Back to top 09.08.2007 TW Connect launches Agency Partner Programme Today, TW Connect launched it's Agency Partner Programme offering creative and digital agencies the chance to "white label" TW Connect Solutions as well as provide access to a wide range of application development skills. Jeremy Keohane, Managing Director commented " The Agency Inside model is a core part of our growth strategy, we've already signed contracts with several leading UK agencies helping them provide Content Management, Digital Asset Management and Demand Generation solutions to their clients. The key to this is the multi-million pound investment we have put into our technology platform to help create and deploy robust digital solutions in the shortest time frame possible." Back to top 30.07.2007 TW Connect launch New Solutions TW Connect have launched six web-based Solutions into the market. These solutions are in direct response to the growing demands of our clients. We now offer these solutions either under a Software as a Service model (SaaS) or one off payment. For further information: http://www.twconnect.co.uk/show.jsp?page=79260 Back to top 21.07.2007 Change at TW Connect Our new website was officially launched today to coincide with a number of changes to our business. We are moving towards a 24/7 business model, this will dramatically increase the turnaround of our MPS solutions and set TW Connect apart from most UK centric Digital agencies. In addition TW Connect are looking to open an office on the West Coast of the USA to service a number of new opportunities that have followed the awards we have recently won state side. Back to top 14.07.2007 MessageLabs Global TW Connect have successfully launched Centralised Marketing Platforms (CMP) for MessageLabs on a Global level. The CMP's allow MessageLabs to undertaking rapid tactical and also customer intelligence driven marketing. Using sophisticated rules and profiling to identify opportunities to up-sell whilst leveraging their investment in CRM technologies. Back to top 02.07.2007 TW Connect deliver Oracle eshop Today TW Connect officially launched the Oracle eshop Channel Partner portal. This sophisticated online tool allows Oracle to manage all aspects of its EMEA Channel from MDF through to the creation and dispatch of MPS Campaigns aimed at different Channel profiles. Back to top 29.06.2007 TW appointed by Toshiba Having worked closely with Toshiba UK for the past four months to develop both Pull and Push Channel strategies for the launch of the Portégé G500 and G900 TW Connect have now been appointed on an EMEA level. TW Connect will now develop similar localized strategies for all EMEA regions http://www.toshibasmartphones.co.uk/   Back to top 27.06.2007 TW Connect appointed by THUS THUS is one of the UK's leading network operators specialising in the corporate and SME markets. It provides a range of voice, data and internet services, operating through the thus and Demon brands. TW Connect have been appointed to undertake a number of Digitally led propositions. Back to top 15.06.2007 TW Connect continues Oracle Partnership TW Connect has been commissioned to develop two new Channel portals for Oracle. Following the success of Oracle eshop and MSC Studio TW Connect will now develop similar localized propositions for Turkey and Czech Republic. Back to top 07.06.2007 TW Connect appointed by Betfair TW Connect have been appointed by Betfair to manage their European email communications. Using the TW Connect MPP they will be able to accurately measure the response to their emails, and offer their members a communication preference service so their members can be totally satisfied with the level of email communications they receive. It also opens up information gathering opportunities, as well as the chance to build propensity models on their membership base. Back to top 04.06.2007 TW Connect appoint new role - Client Advocate The service and development of 'measurable marketing performance solutions' is the core of our business and the premise by which our clients want to work with us. Kris Court has come with over 10 years experience from Estée Lauder dealing with many internal functions from Marketing, Sales, Education, Merchandising, Finance to also dealing with different types of agencies. From a client perspective, the role of Client Advocate means that our clients know we will always be challenged by one of their own. The role provides us with specialist insights, aligns us more closely with our client's real needs and ways of operating. Kris is not driven by fees, this is to ensure the client can trust that their complete 'best interest', 'integrity' and 'value' is being impartially protected whilst we deliver accountable marketing performance solutions. Back to top 16.05.2007 TW Connect - IDM BPA Diamond Award Commendation The IDM judges have awarded TW Connect a commendation in coveted BPA Diamond award category. The Diamond award is reserved for the direct marketing programme judged to have made the most outstanding strategic contribution to overall business success, in essence a programme that delivered sales. Back to top 11.05.2007 The Awards keep on coming HP Test Drive has now won the Best of Brand/Corporate/Integrated. This is the Category that contains all the 1-12 divisions combined. The Business Marketing Association Pro-Comm awards are the only US national awards that recognise excellence in business-to-business marketing and communications and for TW Connect to have now won 2 awards against fierce US competition that is fantastic news. The BMA will recognise the Best of Show at the National BMA Conference in Las Vegas. Back to top 04.05.2007 TW Connect wins another award TW Connect has won a prestigious BMA (Business Marketing Association) Annual Pro-Comm award in Chicago for its client HP for HP Test Drive. Now in its 32nd year, Pro-Comm is ranked as one of the US advertising industry's premier award programs, drawing hundreds of entries annually from b-to-b marketing agencies and clients from all around the U.S. Pro-Comm winners receive recognition through promotion in leading business trade magazines, on the BMA web site and in BMA publications. Back to top 02.05.2007 TW Connect partner with performanceNV Today TW Connect announced a joint venture partnership with Marketing Performance advisory firm, performanceNV http://www.performancenv.co.uk/. Managing Director Jeremy Keohane says: "I am really delighted with this partnership. Neil Vose, CEO of performanceNV and I share similar vision and values that are focused on the delivery of truly effective marketing programmes that accelerate business growth. Our collective skills, expertise and propositions are not only complementary, but they bring even greater levels of predictability to the campaigns we can now create for our clients. I am confident this a WINNING combination and look forward to working along side Neil on many new and award winning Marketing Performance Solutions". Back to top 26.04.2007 TW Connect have been commissioned by NEC to develop their Events Portal for The O2 experience. Project consultant Jon Stanesby said "This opportunity allows TWConnect to demonstrate some of the technologies we have developed to make exactly this kind of task possible." The Events Portal will form the centre of a unique sales tool, which can report accurate statistics back to key Management Teams instantly. Jon continues "allowing a business to not only improve its sales force effectiveness through scientific measurement, but also reduce the time taken to analyse masses of data to produce meaningful results, is high in the priorities of any business" the portal is due for launch in the middle of 2007. Back to top 24.04.2007 TW Connect have been appointed to undertake a number of experiential MPS Working with Thenetworkone http://www.thenetworkone.com/ TW Connect will undertake to develop series of Marketing Performance Solutions for a premier global brand. Working across EMEA TW Connect will provide data intelligence, planning and strategy all of which will be delivered using the TW Connect Marketing Performance Platform. Back to top 23.04.2007 IDM Finalist HP Test Drive has been selected as a finalist for the IDM Business Performance Diamond Award. The Awards Ceremony and Gala Dinner will take place on Tuesday 15 May at the London Marriott Hotel (Grosvenor Square, London, W1K 6JP). Back to top 12.04.2007 Global roll-out of the MessageLabs CMP TW Connect has embarked on the Global roll-out of the MessageLabs Centralised Marketing Platform (CMP). This will provide MessageLabs will the capability to run multiple 'closed loop' campaigns within very rapid timeframes. These campaigns will all be based on customer rich data and intelligence (known behaviours, buying propensity, growth markets etc). The end result is predicative marketing and measured sales uplift. Back to top 02.04.2007 TW opens new City office Due to the unprecedented growth of our business we have now opened a new office in the heart of the financial district of the City of London. Jeremy Keohane (Managing Director) said, "Clients are now really analysing their sales and marketing functions, leading to a dramatic uplift in interest in what we are doing with MPS. Our aim is to service this interest from two UK locations, Richmond and the City which reflects the demographic of our client base". Back to top 21.03.2007 Oracle Events Registration TWC is developing Oracles "More than just Windows" Road show Registration system to handle all the Registrations and requests of visitors. In conjunction with Oracles Partners, the Road shows will showcase technical demonstrations and Management Overviews to audiences of up to 1000 people, so places are highly sought after. TWC's Project Consultant Jon Stanesby says "This system will aid in the smooth running of these events, and allows partners draw the information they need from the registration system to make it a huge success." Back to top 14.03.2007 HP Test Drive Awards finalist HP Test Drive has been short listed for the HP Circle Awards. These are HP's internal Global awards and will be held in California this year. This is the first time that the UK Marketing department have ever been a finalist! Back to top 12.03.2007 HP Test Drive reaches $6.6m in revenue Last week HP secured a multi-million dollar deal with Travis Perkins (valued over 2 years), we have also registered wins with Asda, Honda and Sainsbury's totalling ROI of $6,678,000 to date and pipeline opportunities are now valued at over $17m! Back to top 07.03.2007 TW Connect appointed by Toshiba TW Connect have been appointed at an EMEA level to provide MPS for Toshiba's new "Portégé G500" and "G900" products. These were officially launched at the 3GSM World Congress, Barcelona. Portégé G500 and G900 devices offer exceptional functionality, globe-trotting connectivity and the latest in biometric fingerprint technology. Back to top 06.03.2007 Paul Cash stakes to the stage Paul Cash presented to delegates at the 4th IDM conference. Paul gave a passionate address about convergent marketing (the coming together of Data Intelligence, Creativity and Web-based Software Services). Speaking after the conference Jeremy Keohane said "Paul shares my view that there is a demand for converged services, clients expect real accountability. The passionate nature of Paul's address is the direct result of seeing what we are able to achieve for our clients, testament to this was the recent TFT Gold Award. The case studies Paul presented are a clear demonstration that if you get the right mix of data intelligence, creative and web-service the results can be truly outstanding" Back to top 02.03.2007 TW Connect appointed by Oracle MSC Portal TW Connect has been appointed by Oracle to develop a sophisticated MSC Portal. This will act as a Partner company virtual showroom allowing partners to utilise pre-built product demonstrations that can be run by authorized Oracle trained sales consultants. Back to top 07.02.2007 TW Connect wins gold for "Best use of CRM - 2007" at Technology For Marketing & Advertising Awards TW Connect has scooped the prestigious GOLD award for Best use of CRM at the 2007, Technology for Marketing Awards (TFM). The solution for HP Education Services (HPES) was up against some strong competition from Nike for Run London and Orange. The event which was held at the Grosvenor Hotel in Mayfair, London on 6th February was a star studded bash with others winners including Yell.com and Nectar. Jeremy Keohane, Managing Director commented: I think this is a fantastic testament to power of Marketing Performance Solutions. We brought together data intelligence, compelling creative and application development to deliver RESULTS ! Back to top 25.01.2007 Oracle commission TW Connect to develop a partner e-campaign management portal This portal will provide Oracle Channel Partners with a full suite of tools to undertake channel specific campaign activity. Lynn Gillon (Oracle) says "we chose TW Connect because of their understanding of our requirement and also the close relationship they have with Tidalwave Communications and Tidalwave Channel Consultancy – this is a truly powerful mix". Back to top 23.01.2007 TW Connect to work with IBM TW Connect have just been appointed by IBM to develop a partner profiling tool. Back to top 22.01.2007 TW Connect Denmark Through the TNO partnership TW Connect are entering in to discussion with two very reputable Danish agencies namely TSM and Relevans Managing Director Jeremy Keohane is meeting with both companies to discuss the opportunity to partner to deliver MPS to the Scandinavian region. Back to top 19.01.2007 TW Connect to develop THUS NGN retain strategy THUS is one of the UK's leading network operators specialising in the corporate and SME markets. It provides a range of voice, data and internet services, operating through the THUS and Demon brands. THUS has commissioned TW Connect to deliver a retain strategy using personalised communication and trigger-based techniques. Working with the creative agency Tidalwave, TW Connect will use its technology platform to undertake closed loop marketing solution. Back to top 15.01.2007 TW Connect looking for GREAT people As we continue to grow we need more GREAT people. We are currently looking for a CRM consultant, someone who is passonate about customer, somemone who shares our belief that marketing should be 100% accountable. Click here to review job spec Back to top 14.01.2007 TW Connect and MessageLabs extend the CMP TW Connect has embarked on two new campaigns that will be delivered by the Messagelabs Centralised Marketing Platform (CMP). Using the in-built inference and propensity modelling MessageLabs will generate two new campaigns (Archive and Anti-Spam). The TW Connect Platform will then deliver a highly personalised communication to the receipients, communications that will adapt based on known behaviours and buying propensity. Back to top 02.01.2007 TW Connect Short listed for TFM Award On behalf of their client (HPES), TW Connect have been short listed for Best use of CRM solution for Corporates. This is Marketing Performance Solution will be pitched against the other finalists at the Grosvenor House Hotel on February 6th 2007. Back to top 10.12.2006 Short listed for TFM Award Following the judges deliberation on 23 November 2006 TW Connect and TW communications have been short listed for their work on HP Test Drive Solution. Back to top 14.11.2006 HP Test drive now enters its 4th successful month Cathy Jaques (PSG Marketing Communications Manager) says "having realised the benefit of this approach we feel sufficiently confident to continue the program. TW Connect part of the Tidalwave Group will continue to provide us with this unique marketing service". Back to top 13.11.2006 TW Connect appoint Project Consultant The TW Connect team has grown again, due to continued expansion of the business TW connect has appointed a new consultant to join the team. Jon Stanesby is a young energetic project consultant with several years hands on experience in delivering Marketing Performance Solutions. Jon's experience in both traditional marketing and online campaigns, as well as project development and management will be fundamental in ensuring TW Connects clients continue get the most from their investment in TW Connect solutions. Back to top 08.11.2006 TW Connect and LBM team up on Canon TW Connect have teamed up with LBM one of the UK's fastest growing direct marketing companies to work with Canon on developing a trigger-based marketing platform. Jeremy Keohane Managing Director of TW connect says "LBM have been working with Canon for several years, and are just the type of strategically driven organisation we relish working with. This is a very exciting undertaking and I am sure it will deliver extraordinary results for Canon" Back to top 02.11.2006 TW Connect are commissioned by Canon to develop marketing platform Following an initial period of consultation Canon have appointed TW Connect to develop a trigger-based marketing platform. This platform will provide the infrastructure for Canon and its Channel Partners to undertake high touch trigger-based campaigns based on customer segmentation and clusters. Back to top 12.10.2006 TW Connect deliver Campaign Management System Today TW Connect launched the MessageLabs Campaign Management System. This has been established to track all elements of several campaigns MessageLabs are running across the UK and USA. This includes full website tracking www.becertain.info and monitoring of placement performance. In addition the system also offers a real-time benchmarking feature as part of the contact strategy. This feature maps a benchmark to relevant white papers and supporting collateral. Back to top 12.10.2006 TW Connect are commissioned to develop a Customer Marketing Platform TW Connect have started work on creating a centralised customer marketing platform for MessageLabs. This Platform will allow MessageLabs to automate many of the aspects of their customer marketing. Initially this will be deployed for direct customer marketing with Channel marketing following shortly afterwards. TW Connect will work closely with its sister company – TW Channel to bring together the necessary channel expertise to ensure the Channel Partners really benefit from this solution. Back to top 05.10.2006 TW Connect is appointed by thus thus is one of the UK's leading network operators, and it specialises in the corporate and SME markets. It provides a range of voice, data and internet services, operating through the thus and Demon brands Back to top 02.10.2006 TW Connect commissioned to provide advertising Campaign tracking system TW Connect are developing an advertising tracking system for customer acquisition. This will allow MesageLabs to track multiple placement, on and off-line whilst gathering Customer Rich Data. As part of the engagement process TW Connect will also develop a dynamic Scorecard that uses probabilistic modeling to generate customer benchmarks. These are then matched to product matrix to identify up-selling opportunities Back to top 10.09.2006 HP Business Continuity & Availability Finland launch TW Connect continue to role-out HP BCA solutions across EMEA and AsiaPac. Back to top 01.09.2006 TW Connect as part of the TW Group is appointed by MessageLabs TW Group has recently won a three-way pitch to be appointed by MessageLabs to provide a suite of campaign based solutions. MessageLabs are the world's leading provider of email security and management. Back to top 31.08.2006 HP BCA Denmark launch TW Connect continue to develop and launch customer prospecting solutions using probalistic questionnaire techniques. These solutions allow HP Country Managers to identify, qualify and engage with a customer prospect in the most effaceable manner. Testament to the effectiveness of this approach is the results HP has achieved over the past 12 months. Back to top 30.08.2006 TW Connect working with AZZZ Through a thenetworkone introduction, AZZZ and TW Connect have now begun collaborating on a number of European opportunities. Jeremy Keohane says – "AZZZ are an excellent agency with a 30 year track record, their mix of strategy, creativity and a thoroughly professional approach makes them an ideal partner" Back to top 24.08.2006 Vodafone Mobile Digital Asset Management TW Connect are commissioned to create a Digital Asset management system for Vodafone Partners. Back to top 18.08.2006 HP Test Drive building momentum The Test Drive program is gathering momentum and is continuing to attract new customers to the portal. Despite having a small pool of 38 elite customers the site has seen over 205 individual hits from over 45 different organisations. This demonstrates how impressive this type of trigger-based campaign is and also how customers create sharing communities with their peers. Using the TW Connect platform, the Marketing department in HP have been able to implement a self sufficient campaign that involved HP's fulfilment department as well as their Sales Team. This end–to-end integration has been key to the success of the campaign and would not have been possible without the use of TW Connect. 38 customer profiles 22 visits (58% response rate) 17 confirmed sales orders to date (45% take up rate) 09.09.2006 Customers profiles include: Unilever, British Airways, Asda, Npower, British Petroleum & Honda Motor Sport Back to top 15.08.2006 HP utilise TW Connect's Dispatch Engine for the Take 5 e-bulletin TW Connect fulfil HP's requirement to rapidly create and dispatch e-bulletins to subscribed members. Using TW Connect's Dispatch Engine we are able to compile and send regular email communications whist tracking every aspect of the engagement including any opt-outs. Kate Geiss Internal Communications HPS UK&I say - "It is the most cost effective way to ensure our communications are both relevant and timely and react to the changing communication needs of the end user". Back to top 04.08.2006 TW Connect joins TheNetworkOne TW Connect the Marketing Performance Solutions specialist has joined thenetworkone group of multinational agencies. Managing Director Jeremy Keohane says - "this is a very natural fit, thenetworkone have built up a very successful collaborative model for over 200+ agencies within the group. We have already started work with a number of those agencies and look forward to a fruitful long-term partnership with thenetworkone" thenetworkone Network Director Paul Squirrell says - "TW Connects specialist mix of accountable marketing solutions is a valuable addition to the group. We know that many agencies within the group want to offer more accountable forms of marketing to their clients, TW Connect will help them achieve this - we are genuinely excited about working with TW Connect" Back to top 03.08.2006 Nortel appoint TWConnect to create and track interactive Video e-mail TW Connect have been appointed by Nortel to create personalised Video email for Nortel. Tomislav Ursic (CTO) says - "Using the TW Connect platform we are able to generate rich media email with high levels of interaction to captivate and entice the recipient to respond to the 'call to action'. Using advanced techniques for e-mail composition we are able to ensure our Video email circumvents most firewalls and spam filters". Back to top 18.07.2006 Canon UK utilise TW Connect's Dispatch Engine for outbound email bulletins Canon commented - "we chose to use TW Connect for the dispatch of these bulletins because they we able to undertake the work at very short notice, within budget and also offer the full range of tracking and reporting features" Back to top 23.06.2006 IBM work with TW Group to evaluate the use of response based marketing TW Connect are commissioned by IBM and are currently involved in a number of planning activities with IBM Software Group. The aim is to establish a strategy for employing response based marketing. If successful, TW Connect will work closely with IBM and their creative agency, Ogilvy, to ensure parity in the creative across channel. Back to top 12.06.2006 TW Connect appoint Sales Director Jeremy Keohane says: "this is a pivotal point in the growth of TW Connect. We have successfully established several in-direct channels to market and are also promoting the "inside-agency" model. However the appointment of a Sales Direct is an unequivocal statement of intent to support a direct sales model. I am always interested in meeting good new business people, people who can sell solutions it is the life blood of any business. If you feel you fit the bill then lets chat! contact: Jeremy.keohane@twconnect.com Back to top 01.06.2006 Jeremy Keohane invited to HP's Cupertino offices Jeremy Keohane Managing Director of TW Connect invited to HP's Cupertino offices to discuss the evolution of the Business Intelligence Interactive sales tool. Several enhancements to the tool are expected to be delivered in Q4 2006. Back to top 12.05.2006 HP BCA – Continue to role out Global Solutions for HP BCA Following the success of the EMEA BCA customer prospecting solution TW Connect have now enhanced the solution with several new features and started the role out across the Asia Pacific and Americas. Back to top 02.04.2006 Canon UK commission TW Connect to develop a Prospect Performance Solution Canon UK commission TW Connect to develop a Prospect Performance Solution Back to top 21.03.2006 TW Connect appointed by HP SMB France to develop a Channel Portal for the ThinClient proposition. Following a successful deployment of the SMB Channel partner solution another part of HP's business has chosen TW Connect as their partner to create and deliver channel solutions. Back to top 04.03.2006 TW Connect appointed by HP SMB to develop Channel Portal Working with the EMEA team TW Connect will be responsible for delivering a Channel Portal for the Partner for Growth program. This Portal offer a number of Partner tools and services. Back to top 25.02.2006 TW Connect working with Porter Consulting (USA) to develop an interactive sales Portal TW Connect working with California based consulting firm Porter Consulting, will using their Connect Platform create a portal which will for the first time allow the HP sales force to customise and personalise downloadable sales collateral. This innovative approach will initially focus on the Business Intelligence proposition. Back to top 14.02.2006 TW Connect appointed by Poste Italiane Poste Italiane today announced that it will be partnering with TW Connect to create a platform for trigger-based marketing. This is seen as a long-term partnership between Italy's postal service and TW Connect Back to top 02.02.2006 Esselte and OfficeBASE to start TW Connect campaign TW Connect working with industry evangelist Peter Frost commissioned by Esselte and OfficeBASE to create a promotion campaign The campaign will use VDP and TBM techniques to accurately target promotions to the end customer. Peter commented "this will be the first time a manufacturer has had access to utilise a distributors customer data to run a promotional campaign. The data is managed by TW Connect who are agnostic in the Office Product industry. Fulfilment is through the distributors own existing channel, but all aspects of ROI measurement are made available for the manufacturer, who originally funded the campaign. Peter goes on to state that this represents a huge shift in the way the Office Products industry communicates directly with the end customer . Back to top 20.01.2006 TW Connect announce JV partnership with Tangent TW Connect is the first UK company to offer fully integrated Variable Data Publishing into its Connect TBM and OM campaign solution. In partnership with Tangent TW Connect will for the first time offer its clients the immediacy of automating the creation and delivery of "personalised" marketing campaigns across all channels including Digital print. Nick Green CEO of Tangent says... The fastest growing part of our digital market space is variable data printing and TW Connect and their technology present unique benefits to Tangent clients and offer new ways to communicate in an automated environment. Back to top 10.01.2006 Compuware subscribes to TW Connect Compuware the Global IT Solutions company are to use TW Connect platform for outbound marketing. This will allow the organisation to manage multiple campaigns across the organisation within an environment that will allow total campaign measurement. This move to a centralised campaign measurement and reporting function will allow Compuware to apply sophisticated ROI and life time value measures to a plethora of campaigns across the organisation. Ultimately Compuware will use this information to direct its marketing spend to ensure the greatest returns Back to top 07.11.2005 Tidalwave utilise the Connect Platform to create HP's first sales prospect marketing tool for HP SMB Tidalwave utilise the Connect Platform to create HP's first sales prospect marketing tool for HP SMB. This tool has had a European launch and has delivered results from day one! It is the application of this type of solution that we require to ensure HP remain Back to top 15.10.2005 Jeremy Keohane invited to speak at prestigious 2005 Office Products Industry (OPI) conference in Dallas Texas Jeremy discussed the use of Trigger-Based Marketing (TBM) to direct the manufacturers marketing spend through the resellers own customer database direct to the end customer. This would for the first time afford total marketing accountability between manufacturers, wholesaler, reseller and distributor. In collaboration with industry Guru Peter Frost several of the attending organisations including Esselte, 3M, Avery and Energizer expressed an interest in investing in creating this capability. Back to top 06.10.2005 HPBCA extend the reach of PRM solution Following a successful launch of the HPBCA PRM solution in UK, Italy, Portugal and Germany, the Czech Republic and Turkey have now subscribed to the solution with other EMEA countries expected to join in early 2006. Back to top 08.09.2005 HPES extends TBM solution into new areas Following a successful Pilot program Hewlett Packard extend the Connect TBM solution into two further product areas and two new territories – Germany and Netherlands. This represents a major investment by HP in TBM solutions. "Having independently assessed the impact Connect TBM is having on our business we feel confident that we will see an $8.2m uplift in sales as a direct result of this innovative approach" Klaus Mertens (EMEA - Marketing). Back to top 20.07.2005 HPSMB (Small medium Business) Commissions TW Connect to create PRM solution This solution will be aimed at ensuring the HP EMEA salesforce effectively supported the channel through effective customer engagement and prospect relationship management. Back to top 15.06.2005 HPBCA Commission TW Connect to create PRM solution TW Connect have been commissioned by HP BCA (Business Continuity and Availability) to create an intelligent system to accurately identify customer BCA requirements. This system uses PRM techniques to facilitate high impact engagements between Country managers and client prospects. Back to top 08.05.2005 TW Connect is launched for Hewlett Packard Education Services (HPES) TW Connect's unique blend of Technology Platform, Planning expertise and knowledge of the B2B Technology sector has so far delivered a 25% increase in sales. This TBM solution identifies sales opportunities and then creates a highly personalised (internal) communication between the sales rep and HPES. The result is a 60% conversion and attachment of HPES solutions. Back to top 02.02.2005 Phil Lawman the UK Head of HP Education Services has commissioned Tidalwave to create a Pilot for Trigger-Based Marketing (TBM) The 12 week Pilot will assess the feasibility of using TBM techniques to deliver personalised communications between HP Sales Reps and the Education Services team enabling them to increase the cross sell of HPES solutions. Back to top 15.01.2005 Ciena appoint TW Connect to create Trigger-Based Marketing campaigns "We are very excited to be working with TW Connect… Out of all the agencies that pitched, they were the only one that could support the metrics of the campaign and clearly relate to the importance of these analytics through their TW Connect™ service" Louise Gare, European Marketing Director, Ciena Back to top 29.11.2004 Jeremy Keohane invited to speak at the CEdMA conference Jeremy discussed how to deliver predictable returns for your marketing spend by utilising Orchestrated Marketing and the Trigger-Based Marketing techniques. Attendees from companies that included IBM, HP, Sun and SAP supported Jeremy's view that agencies should become far more accountable for delivering tangible results